03 May 2022
Pierlite joins Signify, strengthening its market position in ANZ
MEDIA RELEASE
Pierlite’s acquisition by Signify strengthens its position in the Australian and New Zealand lighting markets
Sydney, Australia, Pierlite, a lighting and technology market leader in Australia and New Zealand, today confirms the completion of its acquisition by Signify, the world leader in lighting for professionals and consumers and lighting for Internet of Things (IoT). The acquisition strengthens Pierlite’s position in the Australian and New Zealand lighting markets and provides considerable growth opportunities – including those between Pierlite’s luminaire portfolios and Signify’s connected lighting solutions.
Gustav Arianto, Chief Executive Officer of Pierlite says the transaction will greatly benefit Pierlite’s ANZ customer base.
“Continuing a long 70-year history of growth and leadership in the Australia and New Zealand market, we are thrilled to be marking a new chapter today at Pierlite as part of the Signify portfolio. Our ANZ customers have plenty to look forward to as a result of Pierlite joining Signify, including an expanded product offering, world-leading R&D and enhanced sales and distribution capabilities.”
Combining Pierlite’s strong customer relationships and indoor portfolio for the healthcare, education, commercial and industrial building segments with Signify’s comprehensive Philips brand of indoor and outdoor portfolios creates a substantial breadth of offer and market coverage in the Pacific region. Furthermore, it provides Pierlite wide access to the wholesale channel that is complementary to Signify’s own channel strategy in the Pacific.
The acquisition is in-line with Signify’s strategy of expanding within highly attractive market segments. It brings together the R&D and innovation capabilities of a global leader with the significant expertise and network of a Pacific-based company with a heritage spanning more than 70 years.
–ENDS–
For further information, please contact:
Pierlite Australia and New Zealand
Sam Sinclair
Phone: +61 415 515 233
E-mail: s.sinclair@sixoclock.com.au
Signify Communications Australia
Mike Heyns
E-mail: mike.heyns@signify.com
About Pierlite
With a 70–year history, Pierlite is Australia and New Zealand’s leading lighting solutions provider for commercial, industrial and healthcare applications. From architecturally creative designs, technically sophisticated emergency lighting systems, energy efficient, high performance commercial luminaires or completely new custom designed products, we have the innovative lighting solution to suit your requirements